Glossary
The LinkedIn outreach glossary
Plain-English definitions of the terms behind modern LinkedIn outreach — from connection requests and acceptance rate to ambassador accounts, dedicated proxies and MCP.
Acceptance rate
Acceptance rate is the percentage of LinkedIn connection requests that recipients accept, a key measure of targeting and messaging quality.
Read definition →Account warming
Account warming is the gradual ramp-up of a LinkedIn account's activity and sending limits over time so it looks natural and avoids restrictions.
Read definition →Ambassador account
An ambassador account is a managed, pre-warmed LinkedIn sender account used to run outreach on a client's behalf, so the client's own profile is never connected or exposed.
Read definition →Cold outreach
Cold outreach is contacting prospects who have no prior relationship with you, typically via LinkedIn or email, to open a new sales conversation.
Read definition →Connection request
A connection request is an invitation to join someone's LinkedIn network; once accepted, both parties can message each other directly.
Read definition →Dedicated proxy
A dedicated proxy is a residential or mobile IP address assigned to a single LinkedIn account, giving it a stable, human-looking network identity.
Read definition →Drip campaign
A drip campaign delivers a series of messages on a set schedule, spacing touches over days or weeks to stay top of mind without overwhelming the prospect.
Read definition →InMail
InMail is LinkedIn's paid messaging feature that lets you message people you're not connected to, with a limited monthly allotment on premium plans.
Read definition →Lead generation
Lead generation is the process of identifying and engaging potential customers to fill a sales pipeline; on LinkedIn it means turning targeted prospects into booked conversations.
Read definition →LinkedIn automation
LinkedIn automation uses software to send connection requests, messages and follow-ups automatically, replacing manual, repetitive outreach work.
Read definition →LinkedIn outreach
LinkedIn outreach is the practice of proactively contacting prospects on LinkedIn — through connection requests, messages and follow-ups — to start sales, recruiting or partnership conversations.
Read definition →Model Context Protocol (MCP)
The Model Context Protocol (MCP) is an open standard that lets AI assistants call external tools; an MCP-first outreach platform can be operated directly by models like Claude or ChatGPT.
Read definition →Outreach sequence
An outreach sequence is a predefined series of steps — connection request, waits, follow-ups and messages — that a prospect moves through automatically.
Read definition →Reply rate
Reply rate is the share of contacted prospects who respond to your outreach, the clearest signal of message-market fit.
Read definition →Sales Development Representative (SDR)
An SDR (Sales Development Representative) is a sales role focused on outbound prospecting — booking qualified meetings for account executives to close.
Read definition →Sales Navigator
LinkedIn Sales Navigator is LinkedIn's premium prospecting tool for advanced search, lead lists and insights — often used to build targeting for outreach.
Read definition →Social selling
Social selling is the practice of using social networks like LinkedIn to find, connect with and nurture prospects rather than relying on cold calls alone.
Read definition →Unified inbox
A unified inbox (Unibox) consolidates conversations from every LinkedIn sender account into one place so no reply is missed.
Read definition →From theory to booked meetings
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