LinkedIn outreach glossary

Social selling

Social selling is the practice of using social networks like LinkedIn to find, connect with and nurture prospects rather than relying on cold calls alone.

Social selling blends content, relationship-building and direct outreach. On LinkedIn it means showing up credibly, engaging with prospects' activity, and reaching out with genuine relevance.

Managed outreach amplifies social selling by handling the systematic connect-and-follow-up motion, freeing sellers to focus on the human conversations that close deals.

Put it into practice

TopClozer runs social selling the safe way — on managed sender accounts, with AI writing every touch and one inbox for every reply.