LinkedIn outreach glossary

Drip campaign

A drip campaign delivers a series of messages on a set schedule, spacing touches over days or weeks to stay top of mind without overwhelming the prospect.

On LinkedIn, a drip campaign is the follow-up cadence after a connection is accepted: a light first message, then value-led touches spaced by deliberate delays.

Good drips balance persistence with restraint — enough touches to earn a reply, paced humanly so the account stays healthy and the prospect never feels spammed.

Put it into practice

TopClozer runs drip campaign the safe way — on managed sender accounts, with AI writing every touch and one inbox for every reply.